Bin Ends - What's the deal?

2 min 2 sec read

Well, firstly, let me tell you what it means for you – our customers and wine consumers – and then I’ll try and explain the reasons why we’re continually offered parcels of stock from the wider wine supply community.

What it means to you

In a nutshell, 'Bin Ends' are some of the best value for money wines on our website. Anything under our ‘Bin Ends’ banner is simply stock that I want to move on to make space for more exciting wines to tease your palate! What this means – is that I’ll offer these wines to you at our cost price (or in some cases) below cost, dependent on our stock levels.

The History behind the 'Bin'

The term ‘bin’ refers to the bricked off areas of winery cellars where wines are stored to mature. Each of these bins has a number making it easy for cellar hands to locate each wine that the winery produces or matures.  

The terms ‘bin-ends’ or ‘odd bins’ refer to the last few bottles of a bin that need to be moved or sold before the next vintage or wine is stored in that bin.

Over time the terms have been more broadly used by the wine industry to identify any wines that need to be moved through and sold quickly.

Why do you want it moved quickly?

This can happen for a number of reasons – for example:

• To make way for a new vintage – wine, after all,  is an agricultural product which continues to be produced every year.

• Bottle/capsule/label design change etc

• The winery deciding to change their agent, distributor, importer.

• The winery deciding they want to ‘exit’ from the UK market – I’ve seen a lot of this since ‘Brexit’

• Shipping issues/over ordering.

• Cancelled orders

To be honest – the list is endless – and I’ve noticed that due to the world difficulties over the last few years we have been offered more parcels than is usual.

Why should we trust you?

Having cut my wine trade teeth in the 80’s & 90’s within the buying & sales departments of Oddbins (masters of the bin-ends), I am well placed to reject the multitude of ‘not to be missed deals’ and recognise ‘genuine’ bin ends and pass these on to you.

And what on earth is a WIGIG?

Quite simply ‘WIGIG’ means 'When It’s Gone, It’s Gone' – so, it’s always best to get your order in fast when you see something you fancy, otherwise WIGIG!

Great! What next?

So keep your eye on the Bin End tab - and rest assured that we'll keep you up to date with any new Bin Ends in our weekly newsletters!

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